| Brand | Spend | Leads | CPL | Show % |
|---|---|---|---|---|
| IC | $3,678 | 232 | $15.85 | 24% |
| SH | $7,999 | 412 | $19.42 | 28% |
| Total | $11,677 | 644 | $18.13 | — |
| Brand | Status | FKI Counter |
|---|---|---|
| 360FC | 14+ mo running | Depth/quality vs "no charge to you" |
| TES | Fear hook active | EMPOWERMENT counter — not fear |
| FranNet | Retargeting only | FKI owns cold audience |
| IFPG/FranServe | Dark on Meta | Own this channel now |
c7991c)val.json (Bennett Bot Clone skill)W2qLL)val.json (Bennett Bot Clone skill)| Pattern | Score | Best For |
|---|---|---|
| Glo 9.1 UGC Woman + Lifestyle Outcome | 9.1 | Cold audience |
| 2nd Opinion trust-gap hook | 2.57x ROAS | FKI cold |
| Empowerment counter (vs TES fear) | Validated | FKI retarget |
| UGC/selfie-style | 9/10 accounts | All brands |
| 15-30s for Reels · 30-60s for Feed | Standard | Format rule |
| # | Strategy | Est. Leads/Mo | Status |
|---|---|---|---|
1 | AI FDD Score Tool Lead magnet · VERY HIGH quality · Hard build | 50-100 | Not started |
2 | Cold Email (Clay + Instantly) 95% AI automated · Easy setup · $246/mo | 30-50 | Not started |
3 | Broker Network Outreach FranChoice/FranNet/IFPG · 70% AI · VERY HIGH quality | 20-30 | Some deals |
4 | Franchise Expo Follow-up 90% AI automated · Easy · Event-based | 20-40 | Not started |
5 | LinkedIn Sales Nav + AI DMs Scraper built · li_at session auth | 15-25 | Scraper built |
6 | LinkedIn Organic (Personal Brand) Bennett posts · 80% AI ghost-written · 5/wk | 10-20 | Not started |
7 | SEO Content (MapKI Hub) 95% AI · MapKI exists · Content pending | 10-30 | MapKI live |
8 | Personal Social (IG/TikTok) 90% AI · Low lead quality | 5-15 | Not started |
9 | Reddit/Quora/Forums Easy · 80% AI · Low volume | 5-10 | Not started |
10 | YouTube/Podcast (on camera) Hard · 6-12 mo runway · Dropped by Council | 5-15 | Deprioritized |
| Tool | Purpose | Cost/Mo | Status |
|---|---|---|---|
| Clay | Contact enrichment for cold email | $149 | Not setup |
| Instantly | Cold email at scale (30-50 leads/mo) | $97 | Not setup |
| Buffer | LinkedIn post scheduling (5/wk) | $36 | Not setup |
| LinkedIn Scraper | linkedin-buyer-scraper.py (built) | $0 | Built |
| MapKI | SEO hub (exists, content pending) | $0 | Live/empty |
| Channel | Theme | Hook Example |
|---|---|---|
| Cold Email | PROOF | "IC franchisees avg $303K profit. See the FDD breakdown?" |
| FDD Score Tool | RISK | "83% skip the FDD. Score yours in 60 seconds." |
| LinkedIn Posts | A/B TEST | A: "22 stores in 3 years" / B: "She quit corporate..." |
| Broker Outreach | PROOF | "Last 3 deals avg $17K commission. Here's the pipeline." |
| SEO Content | ASPIRATION | "IC vs Plato's Closet: which actually makes money?" |
| GHL Chatbot | RISK | "Before $170K+, let's check franchise fit. 3 questions:" |
| # | Strategy | Auto% | Setup | Decision |
|---|---|---|---|---|
1 | Podcast Guesting AI-pitched · Bennett remote · 1-2/mo Zoom | 95% | 1hr | DO |
2 | FKI Quarterly Market Report 99% AI-generated · VERY HIGH credibility | 99% | 1hr | DO |
3 | LinkedIn Thought Leader Ads 98% AI · paid amplification for organic posts | 98% | 30min | DO |
4 | AI Press Releases (Newswire) 99% AI · medium-high credibility | 99% | 30min | DO |
5 | Award Submissions Franchise industry awards · 90% AI · VERY HIGH | 90% | 30min | DO |
— | Guest Articles AI detection risk for franchise publications | 85% | — | MAYBE |
— | HARO/Connectively ($49/mo) Background play · medium credibility | 90% | 15min | MAYBE |
✕ | Muck Rack $10K+/yr — overkill for current stage | — | — | DROP |
Meta spend → Booked → Held → Closes → Revenue · Window: 2026-01-29 → 2026-04-29 (90d) · Generated: 2026-04-29
attributionSource.adId (Meta CAPI native).
Fractional counts = probabilistic attribution where contacts match ad by brand + time window.
Booked = all scheduled appointments. Held = showed status only. Scale/Hold/Kill vs brand CPAH median.
| Brand | Ad Name | Spend | Leads | Booked | Book% | Held | Show% | Closes | $/Booked | CPAH | Revenue | ROAS | Signal |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Salad House | Investor Headlines | $16,131 | 892 | 79.7 | 8.9% | 23.7 | 29.7% | 0.0 | $202 | $681 | $12,669 | 0.79x | Scale |
| Indy Clover | Investor Headlines | $8,323 | 580 | 61.7 | 10.6% | 10.8 | 17.5% | 0.0 | $135 | $771 | $20,399 | 2.45x | Scale |
| Salad House | Investor Headlines | $7,053 | 340 | 33.2 | 9.8% | 10.0 | 30.1% | 0.0 | $213 | $707 | $5,539 | 0.79x | Scale |
| FKI 2nd Op | v1 Static | $4,610 | 7 | 1.0 | 13.8% | 0.0 | 0.0% | 2.9 | $4,778 | — | $50,644 | 10.99x | Monitor |
| Salad House | Investor Headlines | $4,427 | 441 | 15.9 | 3.6% | 4.8 | 29.9% | 0.0 | $278 | $931 | $3,477 | 0.79x | Scale |
| Salad House | Investor Headlines | $3,161 | 256 | 14.9 | 5.8% | 4.7 | 31.4% | 0.0 | $212 | $675 | $2,483 | 0.79x | Scale |
| FKI 2nd Op | v1 AIV | $631 | 1 | 0.0 | 0.0% | 0.0 | — | 0.0 | — | — | $8,210 | 13.01x | Monitor |
| Salad House | Standard Headlines | $584 | 28 | 1.8 | 6.6% | 0.5 | 27.0% | 0.0 | $318 | $1,179 | $459 | 0.79x | Scale |
| Salad House | Script 1 - 4 Video Creatives… | $221 | 0 | 0.7 | — | 0.2 | 27.0% | 0.0 | $318 | $1,179 | $174 | 0.79x | Scale |
| FKI 2nd Op | v1 Static | $168 | 0 | 0.0 | — | 0.0 | 0.0% | 0.1 | $4,778 | — | $1,849 | 10.99x | Monitor |
| Salad House | Script 2 - 4 Video Creatives… | $165 | 0 | 0.5 | — | 0.1 | 27.0% | 0.0 | $318 | $1,179 | $130 | 0.79x | Scale |
| Indy Clover | Investor Headlines | $113 | 4 | 0.6 | 14.9% | 0.1 | 15.6% | 0.0 | $190 | $1,224 | $278 | 2.45x | Scale |
| Salad House | Script 3 - 4 Video Creatives… | $89 | 0 | 0.3 | — | 0.1 | 27.0% | 0.0 | $318 | $1,179 | $70 | 0.79x | Scale |
| Indy Clover | Investor Headlines | $52 | 2 | 0.3 | 13.6% | 0.0 | 15.6% | 0.0 | $190 | $1,224 | $126 | 2.44x | Scale |
| Indy Clover | Investor Headlines | $50 | 2 | 0.3 | 13.2% | 0.0 | 15.6% | 0.0 | $190 | $1,224 | $123 | 2.45x | Scale |
| Indy Clover | Investor Headlines | $30 | 0 | 0.2 | — | 0.0 | 15.6% | 0.0 | $190 | $1,224 | $73 | 2.45x | Scale |
| Salad House | Standard Headlines | $1 | 0 | 0.0 | — | 0.0 | 27.0% | 0.0 | $318 | $1,179 | $1 | 1.54x | Scale |