FKI Lead Funnel CC

506 leads → 968 ENROLLED via Piper ✅ · SynthFlow NOT CONNECTED · Speed-to-Lead: LIVE ✅ | Piper: 968 enrolled ✅

Autonomy

22%

Target: 60%+

SynthFlow

🟡 LP-02 In-Flight

Offline

Unassigned

506

Leads going cold

Speed-to-Lead

Target: 60s

STAGE 1 — TOKEN EXPIRED

Meta Ads Running — token EXPIRED Apr 30 — campaigns blind

Campaign	Spend	Leads	CPL	Status
[SH] Leadform	$3,892	101	$38.53	✅ OK
[IC] Leadform	$4,180	98	$42.66	🟡 Wrong angle
[FKI] 2nd Opinion	$502	0	—	🔴 Kill candidate

Fix Needed 1. Meta token refresh · 2. IC creative swap (Investor Headlines → Community-hub)

STAGE 2 — CRITICAL BLOCKER

SynthFlow NOT CONNECTED — Selected (Council 4.55/5)

GHL Location 14RD8KklxR9G4e0Rf7v2

Connect Path GHL Marketplace → SynthFlow → Subaccount mode

Unassigned 506 leads — no auto-sequence running

WO Status ts 1777961430 dispatched — verify status

STAGE 3 — BUILT, NOT DEPLOYED

Built By Ivan — franchise-score.py ✅

Ports :8742 / :8743 / :8744 (FastAPI live)

Pending Add franchiseScore to Convex data model → wire to GHL ContactCreate webhook

Output tier (hot/warm/cold) · score (0–10) · recommended_brand · urgency_level

Impact 506 leads scored and routed in <60s once deployed

STAGE 4 — ROUTING ISSUE

Piper 6AM DM routing to wrong channel — ~1hr fix

Rep Briefing Not yet running daily

Advance Rate 41.7% Territory Review advance rate (healthy)

Fix Needed Piper 6AM DM channel fix → dispatch to Leo

STAGE 5 — NOT AT 6/10 RELIABILITY

Sam Running — not reliable due to machine resets

Reed Transcription live ✅

Coaching Post-call coaching partial

Follow-up NOT running

STAGE 6 — NOT BUILT

3-Touch 24hr / 2hr / 1hr reminders — NOT deployed

No-Show 30min / 4hr / 24hr rebook — NOT deployed

Show Rate SH 31.9% · IC 20.3% · Target: 70%

Impact +40% show rate when reminders active

Funnel Metrics — End-to-End

Stage	Count	Drop-off
New Lead	1,064	—
Interested	125	-88%
Intro	139	—
Territory	58	-58%
Financial	21	-64%
Signed	3	-86%

Current Rate 0.28% end-to-end

Industry Avg 2.3%

💰 Revenue Impact of Funnel Fix

Current conversion 0.28%

Target conversion 2.0%

Additional deals/year +25 deals

Revenue impact $1.25M franchise fee revenue

Basis $40K avg franchise fee · 0.28% → 2%

Resources

GHL Location 14RD8KklxR9G4e0Rf7v2

SynthFlow Spec Notion 357cf551...e3a75 ↗

Lead Scorer Spec Notion 357cf551...f475a7 ↗

Leo WO — SynthFlow ts 1777961430

Leo WO — IC Creative ts 1777986496

🔍 ROOT CAUSE CONFIRMED — Meta Ads Blind

FACEBOOKACCESSTOKEN completely missing from .env

NOT an expired token — was never present. 5 days of campaigns running blind.

Fix: Bennett generates token from Meta Business Manager → System Users → Generate Token (ads_read, ads_management) → Leo updates ~/.env. Queued to daily-digest.md.

✅ IMPROVEMENT: Speed-to-Lead BUILT

speed-to-lead.py

LaunchAgent com.franchiseki.speed-to-lead — runs every 5min

Auto-assigns unassigned contacts in GHL Location 14RD8KklxR9G4e0Rf7v2 — round robin Bailey + Keith

Built by Ivan-CC ✅ — Lead Processing +6% toward target