George Review Queue — Marketing
2 decisions ready for your review
Both items have full context, data, and AI recommendation. Click the green button to approve via email, or request changes. Each approval email goes directly to Bennett with [GEORGE APPROVED] in the subject.
Ads · Creative Strategy
IC Creative Direction — Community Hub Angle
The Indy Clover “Investor Headlines” campaign is at $76.24 CPL against a $45 target — $31 wasted per lead. The AI diagnosis is a creative angle mismatch: IC buyers are community-driven professionals (not investors). A community-hub angle has been fully briefed, photos selected from the real brand library. Christelle is ready to upload the moment this is approved.
$76
Current IC CPL
$45
Target CPL
~$2,600
Monthly savings if fixed
Why the AI recommends this
→IC buyer persona: W2 professional, community-driven, not investor-minded — current creative is wrong angle
→84-photo real brand library already curated — Provo Row of Booths + Clover Corner photos selected
→Creative brief written — Christelle uploads, Leo creates new adset, AI A/B tests automatically
→Investor Headlines v1.1 paused when new creative hits <$60 CPL — no wasted spend
Ads · Campaign Decision
FKI 2nd Opinion Campaign — Pause or Pivot?
The FKI 2nd Opinion campaign has spent $502.41 with zero leads generated. It’s awareness-only with no lead form, so it was never designed to capture prospects — just build brand recognition. George needs to decide: pause it entirely (stop the bleed) or pivot it to include a lead-capture form and restructure as a direct-response campaign.
$502
Spent
0
Leads Generated
Awareness
Campaign Type
Context for your decision
→Pause: Stop spending. FKI brand awareness isn’t the bottleneck right now — IC CPL crisis and show rate fix are.
→Pivot: Add a lead form, restructure as direct-response. AI rewrites copy, Leo creates new adset, Christelle uploads.
→AI recommendation: Pause until IC CPL crisis is resolved, then pivot with proper lead-capture structure.